Lab 6 – Integrate
JANUARY 30, 2024 • 3 HRS • ONLINE
FEBRUARY 6, 2024 • 3 HRS • ONLINE
In the INTEGRATE lab, participants engaged in an immersive experience that combined the essentials of responsible marketing. Through interactive sessions, participants learned to develop digital content strategies and created persuasive media kits. The lab emphasized adapting marketing and funding approaches to evolving customer personas, ensuring participants were equipped to responsibly and effectively promote their tourism business.
